It's not an extra - your website. Buyers are cruising it long before they talk with your sales team. It's the place where they build trust and interest, or?
Your next website redesign
From shallow designs with no way to capture leads to complex and costly custom-built websites, there are a lot of ways you can avoid another horrible web build.
Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.
WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web builder download. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to custom website design is full of pitfalls and a heavy maintenance cost.
If the focus of the website is mostly about you and doesn't address the viewpoint of the customer, expensive websites that are built on even the best web platforms can incorporate everything you think you want, but it results in zero new leads. All that expense might not perform better than a self-made website if you have good skills.
Run for cover if a web builder doesn't provide a plan for what comes after the web build. Websites that are high performers have ongoing optimization on a regular basis based upon data, plus they deliver the content that the data shows visitors and customers want.
A modern approach to web builds will launch a site with a built-in buyer's journey and a fresh way to connect prospects to your unique story.