Learn the New Rules.

Times have changed.
Automation, AI, and an agile website
are the path to more customers.

Explore Agile Websites

No More Mega

If you have a mega or uber-long menu then you need to shift to a targeted strategy. You can simply cannot create the user experience or the SEO value in a massive website.

Slow Can't Win

If your team can quickly make adjustments, spin up a campaign website, do constant A/B testing, and run experiments on your key decision pages, there's no way to compete.

Anticipate and Deliver

Customers expect your website, email and interactions to anticipate what they need - you can no longer make them sort through endless lists of options because they'll just leave.

Are you buying a bridge (website) in brooklyn?

We're sold a bill of goods when someone tells us that our website has to be massive and comprehensive. Instead, you should be able to:

->Launch a targeted-site in hours, and optimize it so it actually converts visitors to customers.
->Create a campaign and supporting pages in minutes
->Test and improve it, reducing ad costs and improving search results.

Don't Ignore the Target

Most organizations have multiple target audiences, your website shouldn't ignore them - it should focus information specifically for them.

Things Change, Why Can't Your Website?

All the time you spend waiting for developers and fancy graphics is time when marketers could actually be launching multiple campaigns and getting in front of customers.

When More is not Better

The amazing long list of pages in a confusing menu isn't helping you win customers, it's confusing them. 98% of your pages never win a single customer.

What your customer actually wanted...was an answer.

Customers want direct answers to specific challenges, without having to sort through a laundry list of options.

Use Agile Web Tools

Use a web system that unties the hands of your marketers, so they can optimize every page, create campaigns in minutes, and focus search and ad traffic on micro-sites that give visitors exactly what they are looking for.

Dramatic Improvement in Outcomes

See dramatic improvements in the conversion rates, search traffic by building around a micro-site instead of a macro-site.

Employ AI and Automation

A smart website system should be build fully integrated with a CRM, marketing, social and AI tools. Putting all of these to work in a more focused way with full agility allows marketing to deliver.