If you have a mega or uber-long menu then you need to shift to a targeted strategy. You can simply cannot create the user experience or the SEO value in a massive website.
If your team can quickly make adjustments, spin up a campaign website, do constant A/B testing, and run experiments on your key decision pages, there's no way to compete.
Customers expect your website, email and interactions to anticipate what they need - you can no longer make them sort through endless lists of options because they'll just leave.
Discover how you can have a more effective presence online without waiting for long web-builds or expensive graphic overhauls.
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