Why Web Builds Suck

(...and how to avoid getting trapped in a web build you hate.)

Big cost, no results

A web build can cost tens of thousands of dollars, and result in a static set of pages that return nothing from your investment.

Focus on the "pretty"

Most web design firms are so focused on the features and visuals that they forget to make content the most important (and converting) aspect.

Exhausting process with underwhelming results

Web builds take a lot of time, substantial team effort, and often leave you feeling a little disappointed at the end.

What you were hoping for in your new website

You wanted your website to not only look amazing, but you also want it to bring in more leads and customers...but when you get the new site you aren't sure it will work any better than the old one.

You should be able to count on
your website to deliver leads

The truth is, your website might only be operating like a brochure that is glanced at and discarded. All the while you know that your competitor's websites are actually working to grow their businesses. What gives?

team applauding success

	You need to launch website that is focused on winning new business
	You need a site that brings in more traffic + has the ability to track outcomes
	You need a website that is easy and fast to update
	Web is a priority, but it has to actually work

How to Get a Website Designed for Growth

Your next website redesign

The Top 3 Situations to Avoid

From shallow designs with no way to capture leads to complex and costly custom-built websites, there are a lot of ways you can avoid another horrible web build.

1.

beautifully shallow design

Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.

What does a website designed for growth look like?

2.

customized WordPress

WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web builder download. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to custom website design is full of pitfalls and a heavy maintenance cost.

3.

a brochure website

If the focus of the website is mostly about you and doesn't address the viewpoint of the customer, expensive websites that are built on even the best web platforms can incorporate everything you think you want, but it results in zero new leads. All that expense might not perform better than a self-made website if you have good skills.

Wondering how to escape just another brochure website?