How to build a website that will actually deliver
How achanged the way we build websites.
Attractive websites aren't the key factor that moves visitors to become customers. That takes an effective buyer's Journey, or what we call an "activated Brand Story." This is your brand story-in-action, leading visitors through the process. It's essential to a website that will convert into real sales.
See all the things a modern website should provide-->
A built-in Buyer's Journey
Every web visit should be a story experience.
Use data to improve results (repeatedly)
Sites should be ready to iterate for growth and domain authority
Use seamless web software
Every modern site should be built with an all-in-one software that integrates marketing, sales, and growth.
Dive deep into customer insight
Content should never settle for a shallow, company-centric approach.
Weave customer insight into a seamless website experience
Websites should meet an audience where they are, appealing to their needs and creating a winning experience.
You should not be nervous that the new website is just re-inventing the same old wheel. You'll know that you're getting a modern website if it is built from the brand story up, offers a seamless experience using all-in-one software, and is easy to update based upon granular data that comes from every visitor interaction.