More than ever before, families rely upon what they discover online to explore and make decisions. Your admissions team relies on a digital plan to deliver and nurture quality prospects. It’s time to build competitive advantage into your marketing - that requires the right plan.
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With all the online competition, getting the right plan that will help you build more traffic, increase prospective family leads, and tell a brand story that sticks, is a priority. That kind of performance doesn't just happen, it takes the right kind of plan.
Why settle for a fragmented group of tactics when you can have an enrollment strategy that integrates all of your marketing, supports stronger admissions activity, and ties together your goals and unique brand story? You need a marketing system that allows you to adapt and accelerate.
With Story, you’ll get a strategic plan that will allow you to shift quickly and improve consistently. You'll bring together high performing systems and strategy and equip your admissions team with powerful strategies. Get a plan that helps save (your) time and supports the final mile, too - higher enrollment.
We'll build your plan on the solid foundation of audience insights, your brand story, and the keys required for competitive advantage. We’ll document where you are right now and craft a roadmap to achieve your enrollment goals.
Your plan will focus on capturing more of the right kind of families, nurturing those leads, and delivering more qualified applicants.
No strategy should sit static. You should launch assets (like websites) rapidly based on a sound strategy and improve them regularly. Get a complete plan that includes scheduled improvements based upon data that tracks your outcomes across the whole buyer’s journey.
Not only do you need to answer all of your prospect’s questions, but you also need your microsite to be fully operational and equipped with the tools to convert visitors to customers.
The microsite you deploy should have built-in SEO, tracking, conversion tools, and link directly to customer lead records with automatic nurturing.
We’ll deliver a microsite that is fully-equipped and has the power to consistently get the job done with HubSpot CMS.
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If you want to escape the traditional approach to web and marketing that results in fragmented tactics and stagnant websites, then the Marketing Solutions Roadmap may be a good fit for you. It will focus on a rapid launch followed by ongoing improvements and integrate marketing and admissions intelligence.
A plan that will put high-performing strategies in motion with a rapid launch, ongoing improvement, and benefits for both marketing and admissions. Based upon your unique market opportunities and your brand story, your roadmap will anchor your growth strategy with strong capacity to attract the right kind of applicants and engage them all the way to “yes.” You’ll need to invest between $4500 and $7500 for a plan that can deliver this kind of value (learn more about pricing below).
Yes - if you want to build a competitive advantage in the marketplace.
This plan is all about your competitive position and how you can build it. If that's what you want, this could be a good option.
Maybe not - if you aren't planning for leads from your website.
If you don't plan to make ongoing changes to your website, and don't intend to use it as a method for gaining quality leads, this is likely not a good fit for you.
Yes- if you want to adapt to a changing market.
If you want to use the right channels, make strategic investments in marketing that works and get more out of what you spend.
Maybe not- if you are committed to legacy tactics.
If you want to stick with what you've been doing for years and don't want to makes shifts based upon data and customer feedback, this plan won't be a great fit.
Yes - if you want to equip your staff to learn.
If your goal is to train your staff to do part or all of the work of improving your marketing in a systematic approach, then this plan might be a good direction.
Maybe not - if you want an entirely outsourced agency.
If you want all of your marketing done by someone on the outside, this may not be the right choice. We are committed to building your team capacity, and believe that your team has industry knowledge that an outsider can't replace. No matter how good the agency, they don't know what you do about your business - you should own your own brand story.