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Web & Marketing Strategy

You need confidence that your marketing is headed in the right direction

Buyers rely upon what they discover online to explore and make decisions more than ever before. Your team relies on your digital plan to deliver and nuture quality customers. It’s time to build competitive advantage into your marketing - that requires the right plan.

 

A Smart Plan for Digital Growth

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Your plan should take you out in front

With all the online competition, getting the right plan will help you build more traffic, increase leads, and tell a brand story that sticks, is a priority. That kind of performance doesn't just happen,  it takes the right kind of plan.

Why settle for a fragmented group of tactics when you can have a strategy that integrates all of your marketing, supports stronger sales, and ties together your business goals and unique brand story? You need a marketing system that allows you to adapt and accelerate.
David Mills Photo
David Mills, Chief Growth Officer
Story Collaborative

 

Launch Quickly & Perform Better

You’ll get a strategic plan that will allow you to launch quickly and improve consistently. Bring together high performing systems and strategy, and, it won’t leave the rest of the sales process out in the cold. Get a plan that helps save (your) time and supports the final mile, too - more sales.

 

The plan you need for high-performing marketing

Our  strategy not only shapes the next web redesign - it will set the path for growth. It’s more than just a short-term plan, it’s a roadmap to growth. That’s because your next website and the strategy that shapes it has to be integrated into your goals, your brand story, and your marketing and sales.
 

Explore Your Options

 

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Know where you’re going & what to expect

 

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build your plan on the right foundation

We'll build your plan on the solid foundation of audience insights, your brand story, and the keys required for competitive advantage. We’ll document where you are right now and craft a roadmap to achieve your business goals. 

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We’ll deliver a plan that integrates into your marketing and sales seamlessly

Your plan will focus on capturing more of the right kind of leads, nurturing those leads and delivering more qualified customers.

Learn more
 

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Launch the website and then what? - get the complete strategy to look forward.

No website should sit static. You should launch rapidly based on a sound strategy and improve it regularly. Get a complete plan that includes scheduled improvements based upon data that tracks your outcomes across the whole buyer’s journey.

Look Ahead

A microsite should include all the tools you need

Not only do you need to answer all of your prospect’s questions, but you also need your microsite to be fully operational and equipped with the tools to convert visitors to customers. 

The microsite you deploy should have built-in SEO, tracking, conversion tools, and link directly to customer lead records with automatic nurturing.

We’ll deliver a microsite that is fully-equipped and has the power to consistently get the job done with HubSpot CMS.

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Is a Story Plan right for you?

Step beyond "set and forget," to "launch and grow" 

If you want to escape the traditional approach to web and marketing that results in fragmented tactics and stagnant websites, then the Story Plan may be a good fit for you. It will focus on a rapid launch followed by ongoing improvements and integrate marketing and sales intelligence.

a plan that means better marketing and sales

A plan that will put a high-performing website in motion with a rapid launch, ongoing improvement, and benefits for both marketing and sales. Based upon your unique market opportunities and your brand story, your  plan will anchor your growth strategy with strong capacity to attract the right kind of leads and engage them all the way to “yes.” You’ll need to invest between $4500 and $7500 for a plan that can deliver this kind of value (learn more about pricing below).

Is our approach for you?

Yes - if you want to build a competitive advantage in the marketplace.
This plan is all about your competitive position and how you can build it. If that's what you want, this could be a good option.

Maybe not - if you aren't planning for leads from your website.
If you don't plan to make ongoing changes to your website, and don't intend to use it as a method for gaining quality leads, this is likely not a good fit for you.

Yes- if you want to adapt to a changing market.

If you want to use the right channels, make strategic investments in marketing that works and get more out of what you spend.

Maybe not- if you are committed to legacy tactics.

If you want to stick with what you've been doing for years and don't want to makes shifts based upon data and customer feedback, this plan won't be a great fit.

Yes - if you want to equip your staff to learn.
If your goal is to train your staff to do part or all of the work of improving your marketing in a systematic approach, then this plan might be a good direction.

Maybe not - if you want an entirely outsourced agency.
If you want all of your marketing done by someone on the outside, this may not be the right choice. We are committed to building your team capacity, and believe that your team has industry knowledge that an outsider can't replace. No matter how good the agency, they don't know what you do about your business - you should own your own brand story.

 

Real Customers Ask

 

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