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Recent Answers

10 min read

How much does it cost to make your website accessible?

Have you ever priced what it would cost to make your website accessible for the hearing or visually impaired?


8 min read

6 Things Modern Websites Must Achieve

Websites have changed. Have you noticed? Ten years ago (or maybe even five!), your website had to store pages upon...

5 min read

What is a Content Management System (CMS) and do you need one?

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think...

4 min read

How Much Does a Virtual Tour Cost for My Campus?


In the midst of an exclusively virtual admissions process, many k-12 schools are anxious to publish a virtual...

4 min read

Why "I read an article..." is the #1 Most Often Told Lie

A Story about Stories that Aren't (Only) Told in Words

Leisure reading is at an all-time low. Did you know that?...

3 min read

How to tell if you have a brand story [video]

With all the focus on storytelling in business, the concept of brand story gets thrown around a lot. If you are a...

4 min read

You Might Need a New Marketing Plan if…

If you haven’t updated your strategic marketing plan in a while, or if you've been wondering whether your marketing...

8 min read

Why Most Marketing and Creative Agencies Do Not Work On Spec

Sometimes, clients want to know if we’ll work on spec. Or in other words: do we have enough faith in our product to...

3 min read

Should I be taking Facebook Seriously as a senior services growth tool?

Should funeral home owners and managers, home care agencies, along with other senior service companies take Facebook...