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Why Web Builds are Failing Staffing Companies


(...how to avoid getting trapped in a website that won't deliver.)


Templates just like everyone else

You settled for a website that a job seeker can't distinguish from any other site - you dont' stand out, and they don't engage.


Focus on the "pretty"

You were convinced by a web design firm to invest in big visuals but it did nothing to change your recruiting outcomes - after all, beauty is only skin deep and job seekers want something more.


Job listing reliance

Your website is just a mirror of your job listing pages, and really doesn't offer the job seeker anything more than what they find on the job board - you are trapped in someone else's system.

What you were hoping your website would provide

It's simple, you wanted your website to help you with your two priorities: recruiting talent and winning clients. Managing that double buyer journey was the primary job you hoped your website would fulfill.  

You need a Website
that shows up for work


Building a competitive advantage for your staffing agency has to take you beyond just copying the job listings onto a template, prospects needs to see what makes you different.


team applauding success


icon-check You need a website that is designed to engage prospects + give confidence to clients
icon-check You need a site that results in more traffic + hiring leads
icon-check You need it built using web design systems that are easy to update

You need an investment that brings growth you can track


What to avoid in a website


The Top 3 Situations to Avoid

From shallow designs with no way to capture leads to complex and costly custom-built websites, there are a lot of ways you can avoid another horrible web build.

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beautifully shallow design

Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.

What does a website designed for growth look like?


customized WordPress

WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web builder download. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to custom website design is full of pitfalls and a heavy maintenance cost.

cold page pitfall image 2-01
cold page pitfall image 3-01


a brochure or template website

If the focus of the website is mostly about you and doesn't address the viewpoint of the prospect, it won't lead to better hiring. Creating a different candidate journey isn't an option, and it just can't be accomplished with something that tells the same brand story as everyone else.

Wondering how to escape just another brochure website?


Your website should show up for work, too. Such a large investment has to result in
growth you can track.


You need a website that works as hard as you.

How to build a website that delivers

A modern, data-driven approach to web builds will launch a site quickly, painlessly, and with a built-in Buyer's Journey.