It's simple, you wanted your website to help you with your two priorities: recruiting talent and winning clients. Managing that double buyer journey was the primary job you hoped your website would fulfill.
What to avoid in a website
From shallow designs with no way to capture leads to complex and costly custom-built websites, there are a lot of ways you can avoid another horrible web build.
Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.
WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web builder download. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to custom website design is full of pitfalls and a heavy maintenance cost.
If the focus of the website is mostly about you and doesn't address the viewpoint of the prospect, it won't lead to better hiring. Creating a different candidate journey isn't an option, and it just can't be accomplished with something that tells the same brand story as everyone else.