Creating goals and providing training can help build more effective marketing and sales teams, but will only yield incremental improvement at the beginning, or the end of the buying experience.
The disconnect will continue with no way to find and move qualified people to sales readiness.
You can buy more ads, purchase leads and get prospect attention in hopes of increasing lead flow. If those new prospects are still encountering anemic experiences online that don't do the spade work of qualifying and education, you won't' get a larger number of qualified and high-readiness customers.
You might actually get worse leads.
With more than 5,000 pieces of software ready and waiting with a promise to solve your challenge, it is a tempting fix.
The problem with the software-only approach is that it can't transfer experience or insight to give buyers what they really want. It just automates processes that might still be broken.