Replace marketing with growth

How to replace marketing invisibility with growth.

This new approach helped us replace marketing expense with actual growth.

Growth marketing is built on the way people actually buy.

We discovered that companies (and our clients) who just checked the box and added more mediocre content or ad spends could never catch their competition. That's when we saw the approach being used by virtually all winning companies. It flips the regular approach to marketing and ads on its head, and allows companies to set the terms for growth based on what actually drives customer decisions. That's the day we stopped being a marketing agency, and became a growth team.

Once a customer-centric growth engine is built, marketing changes for good, because it now fuels reliable growth that is profitable.

Growth is built with more than marketing tactics. It requires an engine.

Most people start with trying to market or advertise their way into growth. But, that's backwards. Replacing marketing expenses with growth requires -->

Engine before fuel

Making marketing investments before you build the marketing engine is like pouring gasoline on the ground.

Focus on what actually converts online

People don't buy because you drown them in data, they buy with their hearts.

The buyer's journey must be the basis for every digital moment

What drives effective marketing is building it based on the buyer's journey.

Methods that winning companies are using to grow

There's a predictable pattern that winning companies use to market and grow.

Build Web pages that move visitors to become buyers

Your website is not a brochure, it's a place where you engage visitors and help them make a great decision.

Messaging that focuses on the buyer, not the seller

It's not about you, it's about them, and your messaging has to reach them where it counts.

Your marketing investment should be a growth investment.

What Customers Say

Story Collaborative and the stories they help us capture provide us with a key competitive advantage. Where our customers are sending sales prospects tedious tables of engineering specs, we are providing engaging stories of how our products can actually be used in the real world. “

Sean Wallance

Spectra Lab

The impact of the refreshed approach to my brand has been pretty amazing. It has created a buzz, and people are commenting wherever I go. Ads that we place are now getting noticed. Our business is up, and I am now really confident that people are going to remember our brand throughout the community.

David Storke

Storke Funeral Homes

The team at Story Collaborative are truly Digital Marketing Wizards! As a department of one in a large private school, they truly are like having another employee in my department. Keeping up with the digital marketing trends is a difficult task in our rapidly changing online world. However, our ability to remain relevant online and stay on the cusp of online trends sets us apart from our competition. The team at Story Collaborative has truly helped amp up our digital marketing game. They have helped us to strategize and and make necessary changes that help us to remain relevant to our millennial market.

Suzie M.

FCS

Stop using marketing written with invisible ink and start using a growth system.

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