How to replace marketing invisibility with
Thishelped us replace marketing expense with actual growth.
Growth marketing is built on the way people
We discovered that companies (and our clients) who just checked the box and added more mediocre content or ad spends could never catch their competition. That's when we saw the approach being used by virtually all winning companies. It flips the regular approach to marketing and ads on its head, and allows companies to set the terms for growth based on what actually drives customer decisions. That's the day we stopped being a marketing agency, and became a growth team.
Once a customer-centric growth engine is built, marketing changes for good, because it now fuels reliable growth that is profitable.
Most people start with trying to market or advertise their way into growth. But, that's backwards. Replacing marketing expenses with growth requires -->
Making marketing investments before you build the marketing engine is like pouring gasoline on the ground.
People don't buy because you drown them in data, they buy with their hearts.
What drives effective marketing is building it based on the buyer's journey.
There's a predictable pattern that winning companies use to market and grow.
Your website is not a brochure, it's a place where you engage visitors and help them make a great decision.
It's not about you, it's about them, and your messaging has to reach them where it counts.