We see them everywhere in the advertisements we watch, in the clothes we wear and cars we drive- all sold to us with a story. We know that stories are hardwired into the human brain and represent the best way to communicate.
In 2022, most organizations understand the power of stories. But what to do with your brand stories can seem fuzzy and unclear.
The problem is, we’re still struggling to make them practical in business and nonprofit life. Aside from telling a great brand story to an investor, donor a client, using videos in ads, or including testimonials in your marketing, putting the power of story to work is still a pretty confusing proposition.