Websites that look amazing, and operate like other home care agencies, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.
WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web approach for homecare. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to homecare and home health website design is full of pitfalls and a heavy maintenance cost.
On these sites, the focus of the website is mostly about you and doesn't address the viewpoint of the customer. Even though they come from a home care industry provider, they present the same basic message as every other website. As a result customers and potential workers can't tell what makes you special. They are pretty much guaranteed not to work.