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How to become the solution that was exactly what your buyers were looking for.

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We changed the way we sold and it allowed us to show buyers how we are actually different.

Modern marketing has to be built on the way people actually buy.

The first step is to meet the buyer on their journey to find a solution, rather than making them do all the work to figure it out.  

Step two requires changing the focus of your marketing so that it serves the journey.

The outcome is that as you teach people how to be better buyers, you build real trust that allows them to see how you are truly different.

If you want people to see that you are different, you have to change the way you sell.

Winning means starting differently. The way you sell sets the stage for the kind of win you can expect.

Most people start with trying to market or advertise to promote themselves. But, that's backwards. We have to start with the buyer -->

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Meet the buyer on their journey

Join your prospect in understanding the problems they are trying to overcome.

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Trust follows value

They trust us because we serve their needs and speak to their challenges.

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The buyer's journey must be the basis for every digital moment

What drives effective marketing is building it based on the buyer's journey.

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Methods that winning companies are using to grow  

There's a predictable pattern that winning companies use to market and grow.

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Build Web pages that move visitors to become buyers

Your website is not a brochure, it's a place where you engage visitors and help them make a great decision.

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Messaging that focuses on the buyer, not the seller

It's not about you, it's about them, and your messaging has to reach them where it counts.

Your marketing and sales should align around the pathway your buyer takes to become a great customer

What Customers Say

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Story Collaborative and the stories they help us capture provide us with a key competitive advantage. Where our customers are sending sales prospects tedious tables of engineering specs, we are providing engaging stories of how our products can actually be used in the real world. “

Sean Wallace
Sean Wallance

Spectra Lab

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The impact of the refreshed approach to my brand has been pretty amazing. It has created a buzz, and people are commenting wherever I go. Ads that we place are now getting noticed. Our business is up, and I am now really confident that people are going to remember our brand throughout the community.

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David Storke

Storke Funeral Homes

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The team at Story Collaborative are truly Digital Marketing Wizards! As a department of one in a large private school, they truly are like having another employee in my department. Keeping up with the digital marketing trends is a difficult task in our rapidly changing online world. However, our ability to remain relevant online and stay on the cusp of online trends sets us apart from our competition. The team at Story Collaborative has truly helped amp up our digital marketing game. They have helped us to strategize and and make necessary changes that help us to remain relevant to our millennial market.

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Suzie M.

FCS

Stop using marketing that guarantees you look just like everyone else by using a growth system built on your buyer's journey.