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Why Web Builds Suck


(...and often miss the mark on telling your story.)


Net new = 0

The time and money that go into creating a fresh website often don't add anything new to the way you are finding and winning customers.


Focus on "pretty pixels"

Just updating graphics doesn't materially improve the way people connect to your story or understand what makes you different.


Left feeling exhausted by the process + underwhelmed

What should be the next step forward in marketing fails to deliver revenue. 

What you were hoping for in your new website

You wanted your website to look amazing and help you stand out from your competition...but when you get the new site you aren't sure it will work any better than the old one.

Your website should deliver what customers expect online


Customers have high expectations about what they'll get from your website, and they'll do business with people who meet those needs online. This is your chance to help them actually experience how your story makes you different. Why miss the opportunity?


icon-check You need to launch a website that is more than just an online brochure
icon-check The web building process should connect you to the most important parts of the buyer's journey  
icon-check You shouldn't settle for just a new paint job without real messaging improvement  

Web has to check all the customer expectations boxes, + clearly set you apart


Your next website redesign


The Top 4 Situations to Avoid

From shallow designs with no way to capture leads to complex and costly custom-built websites, there are a lot of ways you can avoid another horrible web build.

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beautifully shallow design

Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.

What does a website designed for growth look like?


customized WordPress

WordPress has long been an attractive platform to build websites that on the surface seems like a quick and easy web builder download. But, constant updates and open-source technology lead to massive security gaps that require expensive hosting, plus a very long list of additional software plugins and licenses that take time and money to maintain. This approach to custom website design is full of pitfalls and a heavy maintenance cost.

cold page pitfall image 2-01
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a brochure website

If the focus of the website is mostly about you and doesn't address the viewpoint of the customer, expensive websites that are built on even the best web platforms can incorporate everything you think you want, but it results in zero new leads. All that expense might not perform better than a self-made website if you have good skills.

Wondering how to escape just another brochure website?


hit and run web development

Run for cover if a web builder doesn't provide a plan for what comes after the web build.  Websites that are high performers have ongoing optimization on a regular basis based upon data, plus they deliver the content that the data shows visitors and customers want.

cold page web builds 4 iconography-01 (1)

Your website should take your story to the next level and deliver on
growth you can track.


You need a website that connects what makes your story unique to what's driving your prospects forward.

How to build a website that delivers

A modern approach to web builds will launch a site with a built-in buyer's journey and a fresh way to connect prospects to your unique story.