Join our guided Buyer Journey Workshops, complete with coaching, expert feedback and a written buyer journey that will transform your marketing and empower sales.
Align marketing and sales on the same story, buyer experience, and get on target.
Buyers have shifted in a big way, and they are continuing to change in response to economic conditions. Re-alignment of your marketing team with sales insights provides a fresh focus on what your buyer needs in order to say, "yes."
Get the insights you need to focus on the essential elements that a post-COVID buyer needs to address their biggest drivers and overcome their greatest objections.
Building from fresh buyer insights, you'll craft a unified brand narrative that creates a seamless buyer experience from the first encounter to post-sale support.
Differentiators erode over time, and become less potent as buyers change. Identify fresh differentiators that empower both marketing and sales to stand out from your competition.
Each phase of the workshop draws out the best insights from your team and combines it with what's working in the market.
Your team will complete a comprehensive written plan that will refocus marketing and fuel growth and provide guidance for your next stage of growth. You'll keep using it for years to come.
You'll get dozens of practical insights that will reshape the way you engage and win buyers, run advertising, and move visitors to become leads and customers.