Websites that look amazing, and operate like other market leaders, promise to make you look like a worthy competitor. But, they don't create leads using organic traffic or convert more visitors to customers. Plus, a massive ad budget is still required to gain new visitors.
WordPress has long been an inexpensive, fast, and attractive platform to build websites. But, constant updates and open-source technology lead to massive security gaps, plus a very long list of additional software plugins and licenses that take time and money to maintain.
A built-to-order, custom website can incorporate everything you think you want, but it results in zero leads and a heavy dependence on developers for any small change.